CogBlog

In 1997 I co-founded COGBOX in with Michelle DeCol. Since then we've offered online marketing, web development and corporate and brand identity to a wide range of clients. Here I post thoughts and comments on search marketing, recent projects, and other things I find interesting.

Social Media Spreads Michael Jackson Story Like Wildfire

Published Friday, June 26, 2009 by chris | E-mail this post

Interesting post on SEOMOZ on how the story of Michael Jackson passing spread online over time.

According to the article over the course of 3 hrs the story went from:

Entertainment Niche Site
Larger Entertainment Site
Wikipedia
CNN Twitter
first Bit.ly link (others tweeting)
Story hits Digg front page
massive RTing
MSNBC confirms
CNN confirms
Story on Google News

The story really took fire on social media, with the MSM and Google News following later. I don't think a 3 hr delay is too bad on Google News' part, but it is interesting to see how quickly stories like this can spread now.

Read the rest here